![]() ![]() In order to make it easy to distinguish between stock and promotional copies, most record companies eventually chose to create a special “white” label for promotional records. Later, many record companies simply added wording such as, “promotional copy – not for sale” to their regular label artwork.Įventually, most record companies chose to create a special version of their record label to be used exclusively for promotional copies. In some cases, a sticker with similar wording was affixed to a stock album cover, indicating that the record was intended for promotional use, while the label might have been identical to that of a stock copy. In some cases, promotional copies of records were simply stock copies that had the words “Demonstration – Not for Sale” applied to the cover or label using a rubber stamp. Record companies devised a number of methods to distinguish commercial, or “stock” copies of records from those intended for promotional use. This made it easier for record company accountants to keep track of which records were being sold for profit and which ones needed to be treated by the company as an advertising expense. Not wanting to confuse the free records provided to radio stations with the copies they were pressing for commercial sale, the record companies would usually mark the covers and the labels of these free records in some way so that it was obvious that these records were not to be sold, but were for radio and/or promotion use only. This, in turn, could bring them to the attention of the public, who, in turn, would buy them in the stores. ![]() ![]() Rather than leave the choice of music played on the radio to random choices made by station personnel, the record companies began sending records to radio stations to encourage them to play them. They also realized that consumers would not buy records with which they were completely unfamiliar, and that hearing them played on the radio provided that familiarity which might encourage them to buy the record at a record store. The relationship between radio and the music industry was a tense one, as record company executives felt that consumers would be reluctant to buy records they could hear on the radio for free.īy the 1950s, a few record companies changed their way of thinking, and decided that they might be able to have some degree of control over the songs played on the radio if they gave records to the radio stations free of charge. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.One often sees the term, white label promo in reference to certain types of records, but what does that mean? In short, it refers to a special pressing of a record that was manufactured specifically for radio station or other promotional (non-retail) use.Įarly in the days of radio, disk jockeys would play whatever they felt like playing, without any input from the record companies. We are committed to go as far as possible in curating our trips with care for the planet. We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.Ĭulture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special. Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.Ĭulture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful - and this is still in our DNA today. ![]()
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